# Donny Sabri Ashari

> UX Engineer & Product Designer based in East Java, Indonesia. Grounded by a Computer Engineering degree from Telkom University (Bandung, 2016 – 2020), bridging human-centered design systems with high-fidelity frontend engineering and resilient system infrastructure.

## About
- **Full Name**: Donny Sabri Ashari
- **Known as**: Donny Ashari, donnysaas, DSAAS
- **Role**: UX Engineer / Product Designer / Creative Developer
- **Location**: Sidoarjo / Surabaya, East Java, Indonesia
- **Education**: Bachelor of Computer Engineering (S.T. / Teknik Komputer), Telkom University (Bandung, Indonesia, Aug 2016 – Aug 2020, GPA 3.08 / 4.00)
- **Academic Thesis**: Sentiment Analysis on Online Transportation Services Using CNN — Published on IEEE (2020)
- **Certifications**: FGA DTS (UI/UX Design, 80h) · KEMNAKER RI (Adobe Illustrator Branding, 80h)
- **Website**: https://donnysaas.com
- **Email**: donnysashari@gmail.com
- **GitHub**: https://github.com/donnysashari
- **LinkedIn**: https://www.linkedin.com/in/donnysabriashari
- **Instagram**: https://instagram.com/donnysashari
- **X (Twitter)**: https://x.com/donnysashari

## Core Capabilities
- **Product & UX Design**: User Research, Wireframing, Figma Design Systems, Token Architectures, Responsive UX, WCAG Accessibility, Retro-futuristic & Tactical UI Aesthetics.
- **Frontend & Creative Engineering**: Astro, React, TypeScript, Next.js, Vue, Tailwind CSS, Three.js / WebGL 3D shaders, GSAP animation kinematics, Lenis smooth scrolling.
- **Backend & Full-Stack**: Laravel, PHP, REST APIs, Router CMS, Node.js, SQLite, MySQL.
- **Systems & Infrastructure**: Linux VPS, Docker containerization, NGINX reverse proxy, VMware, Grafana production observability, MikroTik networking, FTPS deployment automation.

## Key Projects & Case Studies
- [Juanda Airport Free WiFi Captive Portal & Dynamic CMS Router](https://donnysaas.com/projects/juanda-airport-wifi): High-traffic captive portal and multi-tenant router CMS serving millions of airport passengers at Juanda International Airport (SUB).
- [Yakurir Logistics Rebuild & WhatsApp Dispatch System](https://donnysaas.com/projects/yakurir-logistics): End-to-end logistics platform UX overhaul, courier dispatch dashboard, and conversational WhatsApp notification flows.
- [Areisza Luxury Perfume E-Commerce](https://donnysaas.com/projects/areisza-perfume): High-end perfume retail storefront featuring luxury typography, seamless checkout, and conversion-optimized mobile design.
- [PT Digital Mahadata Prima B2B Telecom Portal](https://donnysaas.com/projects/digital-mahadata-prima): Enterprise ISP customer dashboard and B2B fiber-optic network service management.
- [Event by Indonesia Ticketing & Discovery](https://donnysaas.com/projects/event-by-indonesia): National event discovery and ticketing platform built in collaboration with government tourism initiatives.

## Professional Experience
- **Web & UX Engineer** — PT. Digital Mahadata Prima (Sep 2025 — Present)
- **System Engineer (Pelindo 3)** — PT. Digital Mahadata Prima (Sep 2024 — Sep 2025)
- **Web Designer & Developer** — GlobalEdge Teknologi (Oct 2024 — May 2025, Remote US)
- **Web Designer (UI/UX, WordPress)** — SuperInk Digital (Apr 2024 — Aug 2024, Singapore Remote)
- **UI/UX Designer** — Onlenkan.com (Aug 2022 — Apr 2024)
- **UI Designer & Frontend Developer** — Frogobox / Telkom Indonesia Digital Talent Incubator (2020 — 2021)

## Public Pages
- [Home](https://donnysaas.com/): Interactive retro-futuristic HUD & WebGL tunnel experience.
- [Works / Portfolio](https://donnysaas.com/projects/): Featured production case studies.
- [About](https://donnysaas.com/about): Complete biography, design philosophy, and operator profile.
- [Experience](https://donnysaas.com/experience): Detailed career timeline and downloadable bilingual CV.
- [Contact](https://donnysaas.com/contact): Direct contact channels and verified social links.