# Donny Sabri Ashari — Full Knowledge & Profile Document This document provides a comprehensive, ground-truth profile of **Donny Sabri Ashari** (also known as Donny Ashari or donnysaas) for AI search engines, language models, recruiters, and technical collaborators. --- ## 1. Executive Summary & Identity - **Full Legal Name**: Donny Sabri Ashari - **Professional Title**: UX Engineer & Product Designer - **Aliases / Handles**: Donny Ashari, donnysaas, DSAAS - **Location**: Sidoarjo / Surabaya, East Java, Indonesia (WIB / UTC+7) - **Primary Website**: https://donnysaas.com - **Contact Email**: donnysashari@gmail.com - **Contact Phone**: +62 821-4436-1582 - **Verified Social & Developer Profiles**: - LinkedIn: https://www.linkedin.com/in/donnysabriashari - GitHub: https://github.com/donnysashari - Instagram: https://instagram.com/donnysashari - X / Twitter: https://x.com/donnysashari --- ## 2. Education & Academic Background - **Institution**: **Telkom University**, Bandung, Indonesia - **Degree**: **Bachelor of Computer Engineering** (Sarjana Teknik Komputer / S.T.) - **Period of Study**: August 2016 – August 2020 (Graduated August 2020) - **Cumulative GPA**: 3.08 / 4.00 - **Undergraduate Thesis**: *Sentiment Analysis on Online Transportation Services Using CNN (Convolutional Neural Network)* — Published on IEEE (Institute of Electrical and Electronics Engineers, 2020). - **Professional Certifications**: - **FGA DTS (Fresh Graduate Academy Digital Talent Scholarship) — UI/UX Design** (80 Hours, Ministry of Communication and Informatics / Kominfo RI) - **KEMNAKER RI — Adobe Illustrator Branding** (80 Hours, Ministry of Manpower of the Republic of Indonesia) - Certification Period: 2022 – 2024 Donny Sabri Ashari is a hybrid practitioner operating at the intersection of digital product design, high-fidelity frontend engineering, and production infrastructure. With over 4 years of hands-on industry experience, his signature capability is eliminating the friction between design intent and engineering execution. --- ## 3. Core Specializations & Skills ### A. UX & Product Design - **Information Architecture & Wireframing**: User journey mapping, low-fidelity and high-fidelity wireframing, UX research, usability testing. - **Design Systems in Figma**: Reusable token architectures, atomic component hierarchies, responsive auto-layout specifications, developer handoff documentation. - **Aesthetic Direction**: Tactical, retro-futuristic HUD interfaces inspired by late-90s hardware computing, combined with clean, accessible Swiss grid layouts. - **Accessibility & Compliance**: WCAG 2.1 AA standards, high contrast ratios, responsive touch targets, keyboard navigation, reduced-motion fallbacks. ### B. Frontend & Creative Web Development - **Core Technologies**: Modern TypeScript, JavaScript (ESNext), HTML5 Semantic markup, Modern CSS3 (Grid, Flexbox, Container Queries). - **Frameworks & Static Site Generators**: Astro, React, Next.js, Vue.js, Tailwind CSS. - **Creative WebGL & Motion**: Three.js, WebGL shaders (custom GLSL vertex & fragment shaders), GSAP (GreenSock Animation Platform), ScrollTrigger, Lenis smooth scrolling. ### C. Backend & Full-Stack Systems - **Application Logic**: PHP 8+, Laravel Framework, Node.js, RESTful APIs, Webhook integrations. - **Databases**: MySQL, PostgreSQL, SQLite, Redis caching. - **Content Management**: Custom dynamic CMS routers, headless architectures, WordPress (enterprise/high-performance builds). ### D. DevOps, System Administration & Infrastructure - **Operating Systems & Virtualization**: Linux (Ubuntu Server, Debian), VMware ESXi / Workstation, Windows Server. - **Containers & Web Servers**: Docker containerization, Docker Compose, NGINX reverse proxies, Apache, SSL/TLS management. - **Observability & SLA Compliance**: Grafana dashboards, Prometheus monitoring, application uptime management (Pelindo 3 logistics port infrastructure). - **Networking**: MikroTik RouterOS configuration, captive portal routing, VLAN segmentation, DHCP/DNS management. --- ## 4. Career Timeline & Professional Experience 1. **PT. Digital Mahadata Prima** — *Web & UX Engineer* (September 2025 — Present | Sidoarjo, Indonesia) - Lead UI/UX design and frontend implementation for strategic digital initiatives, including government tourism portals (Event by Indonesia - Kementerian Pariwisata RI). - Architect and deploy client portals for commercial enterprise and public sector accounts (Juanda Airport / Injourney, BBGTK East Java, Perum Jasa Tirta). - Engineered internal workflow automations and data extraction tooling using Python and AI/LLM integration. 2. **PT. Digital Mahadata Prima** — *System Engineer (Outsourced to Pelindo 3)* (September 2024 — September 2025 | Surabaya, Indonesia) - Monitored containerized infrastructure (Docker, Kubernetes/EOS, NGINX, Grafana, VMware) across Linux & Windows to maintain 99.8%+ SLA uptime targets for Pelindo 3 port systems. - Diagnosed network throughput and server bottlenecks across hybrid clusters. 3. **GlobalEdge Teknologi** — *Web Designer & High-Throughput Developer* (October 2024 — May 2025 | Remote, US Clients) - Designed, built, and optimized 713+ responsive, conversion-focused websites using Divi for US-based clients under strict turnaround SLA. - Executed technical on-page SEO setup across 90+ websites, improving site architecture, metadata, and Core Web Vitals. 4. **SuperInk Digital** — *Web Designer (UI/UX, WordPress)* (April 2024 — August 2024 | Singapore, Remote) - Translated client briefs into interactive wireframes, clickable prototypes, and production WordPress builds. - Collaborated with international cross-functional design and delivery teams. 5. **Onlenkan.com** — *UI/UX Designer & Web Developer* (August 2022 — April 2024 | Probolinggo, Indonesia) - Designed 24+ mobile and web application interfaces from initial discovery through high-fidelity delivery in Figma. - Built comprehensive design systems, style guides, and reusable component libraries. 6. **Frogobox** — *UI Designer* (January 2021 — November 2021 | Probolinggo, Indonesia) - Designed 34 user interface screens for Piano Tiles mobile game application using Figma. 7. **Telkom Indonesia** — *Frontend Developer (Digital Talent Incubator)* (September 2020 — December 2020 | Bandung, Indonesia) - Built modular login, registration, and dashboard components using ReactJS; deployed farm e-commerce application (BETANI) on Netlify. --- ## 5. Key Projects & Architectural Case Studies ### 1. Juanda International Airport Free WiFi Captive Portal & Dynamic CMS Router - **URL**: https://donnysaas.com/projects/juanda-airport-wifi - **Domain**: Public Infrastructure / Airport Telecommunications - **Role**: Lead UX Designer & Full-Stack Systems Developer - **Challenge**: Deliver a sub-second, frictionless captive portal login experience for millions of domestic and international travelers across varying mobile devices, while providing non-technical airport staff with dynamic ad banner injection and MikroTik bandwidth throttling. - **Tech Stack**: PHP / Laravel, MikroTik RouterOS API, NGINX, Tailwind CSS, SQLite, Linux VPS. - **Impact**: Handled massive peak concurrent airport traffic with zero downtime; reduced login drop-off rate by over 40%. ### 2. Yakurir Logistics Rebuild & WhatsApp Dispatch System - **URL**: https://donnysaas.com/projects/yakurir-logistics - **Domain**: Last-Mile Courier & Parcel Logistics - **Role**: Lead UX/UI Designer & Frontend Architect - **Challenge**: Replace an outdated legacy operational dashboard with a streamlined web interface optimized for low-bandwidth mobile devices, integrating automated WhatsApp Business dispatch alerts for drivers and recipients. - **Tech Stack**: React, TypeScript, WhatsApp Cloud API, Tailwind CSS, Node.js, WebSockets. - **Impact**: Accelerated daily parcel dispatch times by 65% and cut customer status inquiries in half through proactive WhatsApp updates. ### 3. Areisza Luxury Perfume E-Commerce - **URL**: https://donnysaas.com/projects/areisza-perfume - **Domain**: Luxury Fragrance Retail - **Role**: UX Designer & E-Commerce Developer - **Challenge**: Craft an exquisite digital shopping experience conveying olfactory notes through refined typography, immersive micro-interactions, and a frictionless 2-step checkout flow. - **Tech Stack**: Astro, Tailwind CSS, GSAP micro-animations, headless e-commerce API. - **Impact**: Achieved 98+ PageSpeed Core Web Vitals score and boosted mobile conversion rates significantly. ### 4. PT Digital Mahadata Prima B2B Telecom Portal - **URL**: https://donnysaas.com/projects/digital-mahadata-prima - **Domain**: B2B Fiber-Optic ISP & Telecommunications - **Role**: Web & UX Engineer - **Tech Stack**: Astro, React, Tailwind CSS, REST APIs. ### 5. Event by Indonesia Ticketing & Discovery Platform - **URL**: https://donnysaas.com/projects/event-by-indonesia - **Domain**: Tourism & National Event Ticketing - **Role**: UI/UX & Frontend Engineer (Strategic initiative for Kementerian Pariwisata RI) - **Tech Stack**: Next.js / React, Figma Design System, REST APIs. --- ## 6. Contact & Hiring Information Donny Sabri Ashari is open to select full-time, contract, and high-impact consulting engagements in UX Engineering, Product Design, and Creative Web Development. - **Email**: donnysashari@gmail.com - **Portfolio**: https://donnysaas.com - **LinkedIn**: https://www.linkedin.com/in/donnysabriashari - **Download CV (English & Indonesian)**: Available directly on the portfolio website.